A product designer based in Jakarta with 5+ years of experience designing digital products that scale with clarity and impact.
Proven track record of driving measurable business outcomes by reducing costs, improving efficiency, and leading product strategy across multi-platform ecosystems.
A custom HRIS built end-to-end for Hangry's operational structure, streamlining requests, attendance, payslips, and shift management.
Centralised three delivery platforms into a single interface, replacing per-brand phones and cutting hardware overhead as Hangry scaled to new outlets.
Contextual in-app guidance for scanning delivery-receipt QR codes to earn loyalty points, removing the friction behind most user complaints.
Co-founded a UX community at my campus, running weekly knowledge-sharing and hands-on design and research sessions, and hosting Rumah UX Flock, a public event featuring speakers from the industry.
Mentored around 33 mentees for Digital Talent Scholarship (DTS), a national upskilling program run by Komdigi, Indonesia's Ministry of Communication and Digital Affairs.
A collection of photos I have taken while travelling, from landscapes to the people and places I meet along the way.