Designing digital products that scale with clarity, efficiency, and impact
Selected Work
04
Impact at scale
IDR 676M
Saved annually
Custom HRIS for 2,900+ staff across 246 outlets, shipped in ~3 months
54%
Fewer user complaints
Contextual instructions removed friction for users struggling to scan QR codes
97.8%
Efficiency improvement
3 delivery platforms centralised into one interface, cutting IDR 64M in hardware costs
IDR 45M
Recovered per month
Automated reimbursement flow for cancelled orders across Go-Food, GrabFood & ShopeeFood
About
I design products that feel as good as they work.
Based in Jakarta, Indonesia, I've spent 5+ years working at the intersection of design strategy and execution. I partner with teams to solve complex problems through clear, intentional design — from early concepts to shipped products.
Previously at startups and agencies across Southeast Asia. I care deeply about systems thinking, design craft, and the details that make a product memorable.
Product Design
UX Research
Design Systems
Prototyping
Figma
Strategy
